Regular link-building is a cornerstone of any effective search engine optimization plan. It’s on par with having a strong content marketing strategy and a well-optimized website. To what end is link building useful? Backlinks are links from other websites that point to yours. Google gives more weight to websites that have a large number of high-quality backlinks. Here are three of the most important gains from establishing links.
One) Increase your organic search engine visibility.
Although Google’s search algorithm undergoes thousands of tweaks each year, backlinks remain an important factor in determining your site’s organic search rankings.
The value of backlinks lies in the signals they send to search engines about the quality and relevance of your content and your intended audience. They are Google’s way of saying, “Hey, this is fantastic material.” This page needs to move up in the search results for this keyword.
Contrarily, not every backlink is the same.
What Are the Two Different Backlinks?
Our Organic Search Specialist, Ben Prefacer, says there are two kinds of backlinks brands should be mindful of:
Links to Follow
These Links Should Be Followed.
Some external websites employ a special tag known as “No-Follow” when linking to another, as explained by Prefacer. Although these links may drive traffic to your site and increase exposure for your business, they do not transfer any link equity with them (known as link juice in the industry). In terms of search engine rankings, the less authority a backlink has the less value it provides.
Conversely, Do-Follow links do send along link juice and can have a beneficial effect on your website’s rankings.
Build Trust in Your Company and Website
When other websites link to yours, it tells Google that your site is authoritative and useful to that audience. When you have them, Google will see you as an expert in your field.
Your website will rank higher in Google for terms related to your field if you have established authority in that field.
High-quality backlinks are beneficial for both Google rankings and consumer confidence in your company. Credibility from an outside source can be gained through inbound links. Potential clients will think more highly of your business if they find a link to your website on a reputable website. For more info visit linklifting.com.
Improve Third-Party Traffic
If you have good backlinks to your site, you can get more traffic from Google and other search engines. This is because your site will rank higher for related terms, which will bring in more traffic from Google.
Referral traffic: Visitors who click through from another website are referred to yours as “referral traffic.” Supposing you were successful in getting a link in Men’s Health article, for example. Referral traffic in your analytics system would include anyone who found your site via that article.