What makes Messenger so popular? It was introduced in 2014, and its popularity has skyrocketed ever since. The new feature introduces little circles next to messages. When the circle is empty or checked, the message has not yet been sent, but it has been delivered to the recipient. If the circle is filled in and checked, the message has been received by the recipient. If the circle contains a face, it means that the recipient has seen the message.
When Messenger first launched, it was still a small app. It was largely focused on quick cross-platform messaging, and featured very few features. It only allowed you to send and receive text messages, but it was still a great way to stay in touch with people. It also introduced VoIP audio calling in a bid to replace default phone communication tools. Messenger was the first separate app from Facebook and proved the company’s value in streamlining its mobile products.
Facebook Messenger is popular with millennials and older people, but it is not as well-known as the app for younger people. The majority of users are aged 25-34, and it is likely that males are more active on Messenger. Interestingly, it is also more popular with millennials than baby boomers, but this isn’t necessarily indicative of the number of monthly active users. It’s worth noting that the statistics for Facebook Messenger are based on advertising audience data, which may not correlate to the number of active users.